Advertising Impact Quotes

Sometimes when I'm reading a script, I can't quite believe that this is going on television alongside cereal commercials.

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

Advertising isn't just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought. At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data.

Critical journalism has gone out of fashion, or rather, it has been bought out. And so, we have much less of it than we did during the Vietnam era, where there was very critical reporting on the Vietnam War and a lot of disagreement among the media. Now you find that the media are much more homogenous, converging because they all must cater to the same community of advertisers. It's sad to see.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

When the Mac ad campaign was in full swing, I quickened my pace as I went past certain bus stops. My wife told me that she loyally took a piece of chewing gum off my nose once.

Advertising is only evil when it advertises evil things.

You can do a lot with a commercial break - you can change days, you can suggest the passage of time. So sometimes that's a great thing artistically, to know that's going to be there. Obviously you'd always prefer that people see it straight through, and you don't want them to be taken out of it by advertising, but that's the reality of what's paying the bills here.

Great marketing cannot sell a pedestrian product very well.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

There's a reason people run negative ads... it's because they work.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

The same people who tell us that smoking doesn't cause cancer are now telling us that advertising cigarettes doesn't cause smoking.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

I think that selling rights is a bad move commercially, not just morally. It cheapens the songs. When people come to my concerts, they often hold up candles when we do "Let It Be." I don't think they'd do that anymore if the song suddenly became part of an Oldsmobile ad.

Hey, if I had my choice for social engineering, I'd declare an automatic R-rating for any movie that depicts television commercials. There's a truly dangerous influence on our children.

I come from a mother who can cry at a G.E. commercial.

Television has usurped everybody from film. And so have commercials, by the way.

If you could have a news program without commercials, it would be better. But is a news program with commercials better than no news program at all? My view was, I'll take the one with commercials versus no news program at all.

Advertising is tax deductible, so we all pay for the privilege of being manipulated and controlled.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

People love advertising in particular but they hate advertising in general.

I've done a fair amount of commercials. I did a bunch of Champion spark plug ads and Levi's and Molson Beer. You wouldn't know it. But some of it's damn good.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.