Stephen Covey Quotes

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

A brand is simply trust.

In marketing, the familiar is everything.

Reputation is a very interesting thing, and I always give people the benefit of the doubt, and I think that there's a part of all of us, especially in a generation where a lot of the stuff gets recorded.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Testimonials are enough to convince people for now.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

What we've gone through in the last several years has caused some people to question 'Can we trust Microsoft?'

I learned that people don't buy anything from unknown stores.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

When you build your own brand, people will still return your phone calls regardless of the call letters or where you actually work, because they now know you and they trust you in what you have to say and what you're doing. That, to me, is the most important aspect when it comes to building your brand.

It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar.

It's so important your customer can rely on you for your classics.

I think teens trust each other's opinions about products because of the quality of authenticity that they think their friend's recommendation has.

Brands are all about trust. That trust is built in drops and lost in buckets.

Word of mouth is way more important than millions of dollars spent marketing.

Customer loyalty comes from consistent experience. They learn to count on you.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

Be true to your audience, or you will lose money.

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.

During difficult economic times, consumers gravitate toward the brands they know, the brands they love and trust.