Consumer Trust Quotes

We have a more intimate relationship with food than with almost anything else we buy, so people are with very good reason concerned about the real story behind what they eat.

A brand is simply trust.

If I pick up a book with vampires on the cover, I want there to be vampires. If I pick up a book with spaceships on the cover, I want spaceships. If I see one with dragons, I want there to be dragons inside the book. Proper labeling. Ethical labeling.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Maintaining the trust of the consumer is critical to our business

It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar.

[Government] regulation is an imperfect substitute for the accountability, and trust, built into a market in which food producers meet the gaze of eaters and vice versa.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.

For ecommerce, the most important thing is trust.

Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.

The development of the food industry for both domestic and export markets relies on a regulatory framework that both protects the consumer and assures fair trading practices in food.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

We rely on our purveyors to tell us what's available and what's good.

The question is how do you do it [more consumer protection] so that it actually works that way? And that takes analysis, and sometimes collaboration between government and business, to understand how that works.

Word of mouth is way more important than millions of dollars spent marketing.

Advertising never sold a bad product twice.

When marketers influence habits, they influence peoples' self-identity. And so when a group or company does something that doesn't correspond to our core values, it feels like a betrayal.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

I'm always a little skeptical when I hear people promoting a film and they say it has something for everyone.

The demand for beef in Canada remains strong because I think people in America, in North America, know that we have a very strong food safety system and that our food is safe to eat.

Consumers recognize, and don't like, corporate lying.