J Allard Quotes

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

I don't believe in asking people to spend $15 on something they've never heard before. That's just unreasonable.

The great thing about movies is that they're collaborative. And the worst thing is that they're collaborative.

Our developers will make great games for whatever high-end platforms exist.

'High School Musical' is definitely the best thing that's happened to my career and I walked away with great friends from it.

Games take years to make, and it's important that when we launch, it can't just be a great launch catalog and then a desert for a really long time. To be honest, for a lot of developers, they'd rather not be competing at launch with all this other software.

The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.

Any film that supports the idea that things can be changed is a great film in my eyes.

The public relations phases of this campaign call for the same careful planning and strategy as you and your staff employed in setting up the invasion of Normandy, and the same careful planning that we, in our business, employ in order to insure the successful introduction to the public of a new product or service.

There's a lot of opportunity for game developers to show value to people, things they want to spend money on. I think offers are just another kind of ads.

I'm someone who likes to try new things and take on new challenges. I love making movies, but TV is also great. I really enjoy doing both.

I know some directors get very involved in trailers and posters. Some even cut their own. I stay completely away from it. I just see my job as making a film.

You have to have honesty to the product. You have to meet consumer expectations. You give them value for their money and give them a product that they need. I don't see anything wrong with all these things. And I don't think it's a bad thing to meet consumers' expectations.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me, I was there, and it wasn't easy at all. We had tough conversations, internal debate, like, 'How are we going to do this? How are we going to bring it to life? What are we going to do?'

The movies saved my life. I grew up in the great depression, the only child of a pair of star crossed lovers. My father lost his job. My mother drank. They fought. The movies were my escape.

I used to compose a lot of music for video games, before I got into movies, and I am slowly getting back to it.

We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.

It is true that the record company are always thinking of new ways to flog New Order to people.

As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.

Stars have no say in the release of a film. There are too many factors involved.

As our culture redefines being a gamer, brand partners explore and wait eagerly on a new set of tools to better engage their potential clients.