REGGIE FILS-AIME

I really suck at 'Smash Brothers.'

We believe that either our own teams or teams that we direct are best capable of creating 'Mario' games that will live up to the franchise. The same is true for 'Metroid' and 'Zelda' and all those wonderful properties. For us, we want to control those characters as a key corporate equity.

If Wii was about gaming for the masses, then think of DSi as creativity for the masses.

We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer.

We want the consumer who has bought into the Nintendo Switch platform. When there's a great third party experience, we want them to jump in immediately.

When we launched the Wii - I mean, again, people look back and say, '100 million units, it was easy!' Believe me, I was there, and it wasn't easy at all. We had tough conversations, internal debate, like, 'How are we going to do this? How are we going to bring it to life? What are we going to do?'

October, November, December is a huge selling season globally for Nintendo.

We, as a company, take the most risks in pushing the boundaries on consumer expectations.

For Nintendo Switch, it really is about a big-game experience.

I get asked constantly, what's Nintendo's approach to the esports community. And our approach is we want to enable consistent standards. We want to enable an approach to the competition that's fair, that's balanced, that enables the players to showcase their skills.

The one point gamers all hate is the point where they have to put the controller down.

I still really like 'WarioWare.' It's a great quick hit, especially for air flights.

Our developers are constantly thinking about, 'How do I bring new and novel experiences to our platforms?' whether it's the Switch, 3DS, or even a smart device. So that is just part of the way our developers think.

We expect people's experience with Miitomo to be a rewarding one in its own right. But at the same time, it's also a way to have them engage - or reengage - with Nintendo.

Nintendo prides itself in being a technology-driven, mass-market, entertainment company.

As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks.

We constantly push the edge on technology. But for us, technology needs to be fun.

When you think about a new platform, what will define it as a long-term success are the ongoing range of games and experiences that come to the platform - not what's available on Day One.

During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.

We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.

The gaming enthusiast that buys a tremendous amount of games is truly insatiable.

'Super Mario Maker' clearly is going to drive hardware. There are consumers who have always wanted to make their levels of Mario games. So that game will really speak to those consumers.

We want the technology in our devices to enable a social experience.

Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if you look at the world wide sales of Game Boy Advance, I don't think anyone would disagree.

Nintendo has an enviable position of having the best franchises in this industry in terms of 'Mario' and 'Zelda' and 'Metroid' and 'Donkey Kong' and all of those great franchises. Together, those are a library that any developer would kill for.