For Nintendo, we do believe the GamePad is a critical innovation, and we believe that integrated experience with a second screen is something that brings new propositions to the consumer.
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.
I don't care much about hardware. Nintendo games are some of the best games in the world, and from a more graphical standpoint, the Wii can't do what a PS3 or 360 can do.
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
At Nintendo, we do not run from risk. We run to it.
My dad calls me 'Mac' a lot, from 'Mike Tyson's Punch Out' - Little Mac is the main character. I was obsessed. I can still beat Mike Tyson on 'Punch Out.'
During my tenure with Nintendo, we've pushed back development a number of times on key games - in the end, it's always worth it - because our focus on quality is so strong.
Lately, I've been playing very fashion-forward, popular girls, which is great because it's led me to things like this Nintendo 3DS 'Style Savvy' campaign. It'd be fun to do something a bit dorkier - or quirkier!
I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.
Nintendo is a company of Kyoto craftsmen, and what we don't want to do is, if we know we can make something better, we don't want to leave that behind.
Being the puppet master, it's like running Nintendo of America.
In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.
The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.
I grew up with video games. My generation kind of grew up with the Nintendo and the Sega Genesis. Then, I had a Dreamcast and, finally, the PlayStation. So yeah, I've always been a big gamer.
Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.
What Nintendo has to do is make software that takes advantage of the Wii MotionPlus and make efforts to make the public understand the benefits of the Wii MotionPlus controls.
We do think deeply about the sequencing of our games, but having said that, Nintendo is well-known that if a game isn't ready, we will push out the development in order to make sure that it is as strong as possible when the game launches.
I grew up on classic Nintendo, which was amazing. My best friends were hardcore into it.
I'm the only one who was predicting the Nintendo Wii would beat Sony's PlayStation 3.
The 1980s was a time of the great recession of interactive entertainment. When Atari fell in 1982, until Nintendo launched its console, video games were an outcast for five years.
I skipped N64, but I got it later when I was older. I got Game Cube first, then N64 after that actually.
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.
'Star Fox' is a fan favorite.
The Wii had sold a hundred million units globally; the Wii U did not have that same level of success.
