I find most video games too complicated to play.
That's what DSi is all about: Providing simple, quick-to-master experiences that everybody can pick up and enjoy.
One of the things I loved about working on 'Portal' was that we'd get emails from people saying, 'I love to play first-person shooters but my girlfriend won't play them with me. But I got her to play 'Portal' and she had a blast.'
If Wii was about gaming for the masses, then think of DSi as creativity for the masses.
When people saw how other people were playing Wii Sports, they could immediately understand how different the system was.
Our vision is for games to offer a wide variety of different experiences and attract all kinds of gamers and nongamers.
Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers.
Regardless of age, gender, or game experience, anyone can understand Wii.
