Purchase Decision Quotes

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?

Every single person who has ever walked down the street with a FEED bag has purchased it. I think that's really relevant because it means that you have got to make that choice to spend that money on that product.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

People buy products if they're better.

Once I had my son, I stopped shopping in stores because it's not an easy process to try on clothes - and I'm not an impulsive buyer. I need to do the dance in front of the mirror, the whole nine yards.

When you give people too many choices it makes them hesitate and not buy stuff.

People spend money when and where they feel good.

Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.

If Twitter genuinely wants users to buy things at scale, they have to give us a chance to consider the offers and make a decision in a matter of minutes/hours/days, not just seconds.

It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.

The public is not greatly interested in saving a little money on a purchase at the expense of service.

People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric.

I don't worry about great visuals that they showed that weren't actually running on real hardware. It doesn't matter. Gamers don't make their purchase decisions based on movies that were shown in May for products that come out in March.

Having the best product means nothing if the people won't buy it.

People rarely buy what they need. They buy what they want.

I don't understand shopping, it doesn't make any sense to me. As guys, we decide we want something and then we go out and buy it. Women go to the store having no idea what they're going to buy, or what they're even doing, it's like a whole different sport. It's like going to a football game to maybe watch a game. I don't get it.

If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

I saw an ad for an expensive car and got so excited about it, I called the dealer. 'How are those new cars?' I asked. 'They're fine,' he said. I thought he'd offer to let me drive it for a weekend. He didn't. I expected a salesman to call. No one did. I didn't buy the car.

The buyer needs a hundred eyes, the seller not one.

The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.

I'm an impulse buyer. I don't really go out with a list.

Consumers do not buy products. They buy product benefits.