Kara Swisher Quotes

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced videos, it would be a tough thing to make that economically sustainable.

What the Web has never figured out is how to pay for reporting, which, with the collapse of print newspapers, is in desperately short supply, and without which even the most prolific commenters will someday run out of things to say.

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

I want to go create my own independent content and entertainment, in new models and in new ways, and essentially show studios and networks that people are good.

It's a good time to be in the content business though, the branded content business.

In order to have quality journalism you need to have a good income stream, and no Internet model has produced a way of generating income that would pay for good-quality investigative journalism.

The power lies with content creators now, but if you can't reach people, there's no point.

We believe that the best Web content optimization strategy is something as old as journalism itself: the shocking truth and the authentic opinion.

While the web is very much the first draft of history, a rough-cut, it still has to be good journalism, well-sourced, reliable. Clearly, the printed form is going to have more effort put into it, going to be more reflective and relevant.

Journalism is being pushed into a space where I don't think it should ever go, where it's trying to support the monetization model of the Web by driving page views. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize.

If money can't be made reporting and writing articles, then professionals simply can't do it anymore. Unless we adopt the position that the amateur blogosphere is really capable of taking on the role that the 'New York Times' and CNN play, then we do need solutions for paying for content.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

Everything seems set up for success in digital journalism - money, eyeballs, software, brands.

The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

I care deeply about journalism, but we need to be a business.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

YouTube does a better job of monetizing for the creators. Like, that is the home for me as a creator where, not only can my content be seen, consumed, digested, but also they pay.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

People say that making money in the content-media game is hard, and that is just, like, not my experience. It's super-confusing, 'cause everyone's like, 'Oh, how are you going to monetize?' It's easy: just start talking, and then money rolls in.

As editor-in-chief of the 'Guardian' and the 'Observer', my job is to ensure that our independent journalism continues to be enjoyed by as many readers as possible and that our print newspapers make a positive financial contribution to securing a sustainable future.

Everyone is hungry for content and you are content creators and if you are not negotiating a good price no Robinhood is coming to save you.

There is a huge market for interesting content to be made by interesting creators.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.