Trip Adler Quotes

You really can create a lot of value by putting content and distribution together, particularly if the content is cable content.

If I said I was going to make a newsletter that made $2-$3 million a year, no one would question me. If I say, 'It's a blog,' everyone questions me.

The power lies with content creators now, but if you can't reach people, there's no point.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

There was a time and a place when a pure content start-up had a chance, and that time has passed.

Even if you are a superstar, you have to give your audience some content. Because there is so much good content out there that people consume today. To sustain this, you have to nurture good content and writers.

My job, originally, was to write blog posts for their 'HubSpot' blog. They have a business model built on content. Then I was writing e-books for them, and after I came back from L.A., they had this new plan to launch a podcast.

We're a content company. And if we create the best content, every distributor will want what we have.

What you do after you create your content is what truly counts.

As much as I love scores of wonderful sites across the web, most of them are driven by the daily grind of the display/pageview hamster wheel. They create 20, 30, 40 'content snacks' a day, and I miss far more than I consume.

It's a good time to be in the content business though, the branded content business.

Everyone talks about discovery, but I really believe that great content finds its audience.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

If you wanna compete, you've got to get into the original content game.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

My company is in the business of content, delivering content, so whether you see it or taste it or hear it or smell it, that's what I do every day.

Automattic's mission has always been very aligned with WordPress itself, which is to democratise publishing.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

There are literally tens of thousands of very good content providers in the world that don't distribute their content through TV channels.

Google can say they are not in the content business, but if they are paying people and distributing and archiving their work, it is getting harder to make that case.

Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.

New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.

When I started off in journalism, you knew there was an audience out there and that you wanted people to read what you produced. But it also felt like you had a limited ability to shape the audience, or to acquire an audience, for what you were doing. So you didn't really think too much about that.

There are lots of channels and lots of companies looking for content, as they say, but it's quite difficult to get things off the ground.

So, one of the biggest things about YouTube versus any other platform is the built-in audience and discovery tools.