Content Promotion Quotes

It doesn't matter what we post about ourselves on social networks or how many times we play live TV, even. It's all about those people, those fans who are telling other people about us.

I've found my calling with Twitter. It's all about the amount of interaction you do, and the traffic you move, and I'm really good at that. I keep going and going and going, and no one can believe that I can keep it up.

We're a content company. And if we create the best content, every distributor will want what we have.

Founders always say, 'I'm going to 'make my thing go viral' - that doesn't mean just adding a share button.

As soon as I was getting YouTube comments and hit 100 subscribers, I was thinking 'maybe there's something to this. I could keep going. I don't know how far I can really push it just reviewing random indie bands on YouTube, but it seems to have more gas in the tank.'

We shouldn't be ashamed of getting people to click on content that we're proud of.

On my posts, I would tell people, 'If you like this, give it a share.' If you go online and look at my videos, you might see where I have 80,000 likes, but 525,000 shares. That's where you gain more people as followers coming in. It took me a second to learn it all, but now that I have, it's been a blessing and a curse.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

Social media is key to promoting the editorial posts on my website.

I am beyond excited to share 'Transparent' with the world through Amazon. They've been so supportive through this incredible process.

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.

The effort of every time I put out a video, it was like, 'Okay, I've got to put it on my Facebook, I've got to put it on my website, what's the view count now? What's the view count now? What's the view count now?' You get obsessive with it.

I always wanted to see if I could sell a movie to the public without doing any marketing because my philosophy was like, 'Hey man, I'm reaching my audience everyday. I'm twittering with them. I'm in direct contact with them on the podcast.'

What you do after you create your content is what truly counts.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.

I promoted myself on Twitter and Facebook as hard as possible, nonstop. People started realizing that if they commented on my videos, I'd reply to their comment, so I started getting a lot more views and comments.

Flickr was designed partly to market itself. There are a lot features, in place early on, that let people take their photo, upload it to Flickr and post them elsewhere, on their own Web site or their blog, which meant a lot of incoming links.

Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.

I can't wait to bring #LizaOnDemand to my YouTube audience and hopefully a new audience, too.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.

I think every content can reach its potential audience if placed rightfully.

The power lies with content creators now, but if you can't reach people, there's no point.