Content Strategy Quotes

It's just as valuable to curate content as it is to create it.

I feel like I've got a pretty good presence online through Instagram and Facebook. I just keep it simple.

Creating content and never being afraid to try something new have been my two hallmarks.

Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.

I have been firming up and making changes in my roster for 2001. This needs to be done from now and then, to make sure what you are booking is working, and to keep a balance in your roster that works.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

Successful publication is all about the mix. What Buzzfeed discovered was that people like cat pictures. We can pretend to be embarrassed about that as a species, but it is actually a truth. So Buzzfeed publishes a lot of cat pictures. But they use the money from cat pictures to build an exceptional newsroom that publishes stories that far fewer people want to read, but it is very important journalism.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

We're a content company. And if we create the best content, every distributor will want what we have.

As soon as I was getting YouTube comments and hit 100 subscribers, I was thinking 'maybe there's something to this. I could keep going. I don't know how far I can really push it just reviewing random indie bands on YouTube, but it seems to have more gas in the tank.'

It's not easy to run a social media account over a long period of time, but we love communicating with our fans every day and night.

I'm a content creator, so I like to read the comments, and I like to engage, because if people aren't interested in what I'm doing, then I'm not doing a good job.

I pick and choose what I want to put on what. Instead of just dropping a single, I like putting projects together.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

The best advice for anyone trying to grow on social media is to be real and to be consistent. People will connect more with you if you stay true to yourself and who you are.

The challenges are different to different kinds of magazines. News magazines, magazines that have high frequency and news, are going to be challenged, heavily challenged, not just by the Internet but by the whole 24-hour news cycle which has just been getting enhanced.

Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.

To be a successful Viner, you have to find your own style and be consistent. That will help you stand out from the rest.

Am I the next Bill Simmons? I don't think so. I haven't built a media property. He's the best at finding voices he likes and paying people money to work for him.

I'm really involved when it comes to creating the video concepts.

Premium content matters.

The beauty of Netflix is, their job is to put stories out there, and not stories that appeal to everybody, which is maybe NBC's job?

When I came to 'Gourmet,' I had no clue how to run a magazine; for television, I am fascinated to learn about editing.

To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.

We never want the audience to get bored.