MARK BURNETT

In my teens, I joined the Parachute Regiment. I jumped out of lots of airplanes, as much as the Government budget would allow us to. I did two active tours of duty: Northern Ireland, and then the Falklands war.

I'm the kind of person who if I was playing the role of someone who got shot, I'd probably want to get shot so I knew what it felt like.

The way I see it, more people are wired with broadband from 9 to 5 during the day than watch TV at night. So therefore isn't the real prime time 9 to 5? Playing games at your desk - that's the new prime time, isn't it?

If you want to be certain, you should never get married. You should never change jobs. In fact, you might as well just stay home. Because I don't know anybody who is certain. That need to be certain is just procrastination.

'Survivor' wouldn't have happened had I not gone out there and helped CBS to sell sponsors to finance the first one. Part of my thinking on 'Survivor' was that it should have rewards that are corporate brands. A Big Mac, one thimble-full of Coca-Cola.

I needed to be in the bush. There I find solitude and beauty and purity and focus. That's where my heart lies.

The best person to get something done is a busy person.

Whether it is the cavemen in the caves thousands of years ago, Shakespeare plays, television, movies and books, stories and characters take us on a journey. All I do is tell those stories without scripts and without actors.

How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea.

In Europe and Australia, there is something called the Tall Poppy Syndrome: People like to cut the tall poppies. They don't want you to succeed, and they cut you down - especially people from your own social class.

I'm not at all overextended... I'm very, very hands-on.

I learned firsthand that there would simply be no wars if people engaged in real conversation.

I've always liked adventure television. Pre-'Survivor,' I did a series on cable called 'Eco-Challenge,' an adventure race with experts mainly, and here we have 'Expedition Impossible.' I like the outdoors and I like doing something fresh for television you haven't seen before.

We celebrate the Bill Gateses of the world. We're not mad at Bill Gates.

The world is changing, and the Internet is about to become the next broadcast network.

So many people wanted an adventure. It was really more about finding the cast that I wanted for 'Expedition Impossible,' so it had good diversity, and people could really say, 'Oh, there's the firefighters, there's the team of cops, there's the grandpa' - so that you can really relate with them.

My mantra is: Realize you're going to fail all the time, and accept it. That doesn't mean I'm not frightened of it.

You've heard the saying, 'Analysis creates paralysis.' You can't be 100 percent sure of anything.

My kids - even though it's a family business - they don't even know what day or time 'Survivor' is even on. They just know it's on TiVo.

I learned in America that Americans are into results. Americans don't care where you came from, what your family did, what school you graduated from. They care about if you can deliver the results. That's what makes America the country it is.

Every show on television has a downward trend because there are so many more things to watch. You can only deal with what is the benchmark of a hit series and 'Survivor' clearly remains a hit series.

'Content is King,' and with more screens needing entertaining content now than at any time in history, that statement is truer than ever.

There are screens at the gas station, there are screens at the shopping mall. And they all need content.

I very much like Kenya. It's hard to beat the Masai Mara and the idea of ballooning across it. I have a great time at Lewa. There's more rhinos than you'll find anywhere. A great part for the children is you can ride horses with the giraffes and the zebra.

In Botswana in the Kalahari Desert there's a tented camp called Jack's Camp, which is like old Africa meets Ralph Lauren. The Oriental rugs, the old leather chairs - you feel like you've just jumped out of a Ralph Lauren ad.