Guy Kawasaki Quotes

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

It is better that one's customers come to one's shop than to have to look for them abroad.

We have a relationship with our customer, and that relationship translates into sales.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

We don't ever want to lose a deal. So we treat a $5,000 sponsor like a $5 million sponsor, both because it's the right thing to do and because we've grown a lot of our sponsors from thousands to millions.

Word-of-mouth marketing is a crucial component of organic growth for startups and one of the primary ways that Weebly has grown to over 15 million customers.

I think that any business that thinks that the transaction is 'you give me money and I give you food, next, you give me money and I give you food, next,' without understanding that people deeply want to feel restored is in danger.

Social media can be a powerful tool to listen to, engage with and gain access to customers that you would otherwise not be able to connect with.

Local businesses have never had a great way to get customers in the door.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

Younger customers are the future, but older customers have the money. So you need both: one for the present, and the other for the future.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Repetition makes reputation and reputation makes customers.

In my experience, great reviews almost always ensure no sales.

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

I am convinced that if you serve great value, people will come to you.

Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.

Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.

A complaint is a chance to turn a customer into a lifelong friend. I say that seriously, not as some press release baloney.