Bethany Mota Quotes

We need to listen to consumers' needs.

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.

I love getting consumer reports. I think it's one of my favourite things, studying what people have to say about the product and then trying to make it better.

For all we are a manufacturer, we've always had a lot of communication with the consumer.

I have my Icy brand, so one day when I do have the time I'll create my own fashion line.

I love market research because you really have an idea of what your consumers are looking for.

I love building companies; I love making products.

Social media for the majority of companies is not about helping customers or improving products.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

People are fans of Dunkin' Donuts. They have a relationship with the company, they go there every day. Dunkin' Donuts is using Twitter to communicate with those people. There are people who are finding value in that. There's thousands of people, I don't know how many thousands now, following Dunkin' Donuts.

Customers don't just want to shop: they want to feel that the brand understands them.

I think the biggest challenge over time is that we stay creative and making sure that we continue to launch awesome products that people love.

In our product development cycle, we ask and listen to our customer about what she wants.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

It's all about producing products people want.

You can't think of a franchise from day one. It starts with the audience accepting the idea.

I've always been into fashion and thought it would be amazing to have a clothing line. I just never thought I would have a chance to do something like that.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.

You have to connect with your market and your employees. First, understand that what your market says is fact and what you say is opinion. Then, take the time to create a good connection with your employees. Without those two key connections, your business will be stuck in mediocrity forever.

Build a lifestyle around your brand, and the audience will follow.

When you understand your customer base, you have to provide them with what they want.

Eventually, I want to have my own clothing line.