Marc Randolph Quotes

Marketing is too important to be left to the marketing department.

I'm always aware of who my core audiences are and I serve that niche.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

Apple has great marketing, among the best PR and marketing in the world.

Marketing is designed to bring people into something.

Marketing is for companies who have sucky products.

Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.

The Dabo people are consumer marketing geniuses. This is exactly why we acquired them.

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Without a doubt, what drives sales is letting people try our products.

In my experience, marketing is best when it proves the product it is supporting.

The aim of marketing is to make selling superfluous.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

Advertising is a wonderful lubricant for business, if it's used properly.

Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.