RON JOHNSON

The core value that differentiates Apple is our ability to innovate.

This is nothing negative about the other candidates. It's just a recognition of the fact that Governor Romney has won more delegates. He's the only person that really has a chance to take the winning number of delegates into the convention.

It's always about mindshare, not market share.

We have seven months before the election. Our top priority as fiscal conservatives is to make sure President Obama retires.

Apple has great marketing, among the best PR and marketing in the world.

If you do things well one at a time, you end up in a really good place. Don't get ahead of yourself. Control the things you can.

The only things that haven't worked for me are when I've held back. There's no reason to sell an idea short. The only risk would be to not fulfill the dream.

You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

Inherently, department stores have significant advantages compared to all other retailers.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

This is nothing negative about the other candidates. It's just a recognition of the fact that Governor Romney has won more delegates. He's the only person that really has a chance to take the winning number of delegates into the convention.

If you do things well one at a time, you end up in a really good place. Don't get ahead of yourself. Control the things you can.

You can motivate by a mission or motivate by money. The mission will work.

We have seven months before the election. Our top priority as fiscal conservatives is to make sure President Obama retires.

The only things that haven't worked for me are when I've held back. There's no reason to sell an idea short. The only risk would be to not fulfill the dream.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.

Apple has great marketing, among the best PR and marketing in the world.

The core value that differentiates Apple is our ability to innovate.

You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better.

Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input.

Creativity is what transforms.

Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.

It's always about mindshare, not market share.

Inherently, department stores have significant advantages compared to all other retailers.

We need different perspectives here in Washington - someone who has private-sector experience, somebody who's actually created jobs, manufactures products, understands the incentives and disincentives, the intended and unintended consequences of legislation.