Imran Amed Quotes

I'm always aware of who my core audiences are and I serve that niche.

We need to listen to consumers' needs.

I love market research because you really have an idea of what your consumers are looking for.

But you can't really know your audiences so well.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

I've always been really involved in figuring out who my audience is and how to reach them.

In order for me to sell D.C., I have to have people understand us.

I mean, at the simplest level, my entire background was in marketing, which largely is about understanding a customer, being able to be intuitive, being able to be empathetic.

Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

You'll go out of business if you think people are stupid.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

Consumer habits are key to understanding how to launch a product.

You need to know who your ideal viewer is, and mine is a 14-year-old screaming female. And I'm thrilled about that. I am thrilled.

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

Advertising is a wonderful lubricant for business, if it's used properly.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

First, you must have entrepreneurs who fully grasp their customers. They understand their product so well because they themselves are customers. The second thing is having an awesome value proposition.

The only way to advertise is by not focusing on the product.

Marketing is too important to be left to the marketing department.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

Our theory is, if you need the user to tell you what you're selling, then you don't know what you're selling, and it's probably not going to be a good experience.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.