The more followers you have, the more you can promote your movie. You know? It's all, like, a business thing.
If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.
Somebody with a billion followers can tweet, 'See my movie,' and it can still tank. Followers don't always translate into success because I think people are too savvy. When something takes off, it's because people are connecting to it - not because someone with a lot of followers says to care about it.
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.
Every new startup business creates new opportunities. It doesn't matter whether you have a new app for college students or a home medical device for senior citizens; there are other multibillion noncompetitive corporations that are spending millions of dollars trying to market their goods and services to your same audience.
Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.
There's a market for fiction based on financial services. People wanted me to write stories based on this sector. There's a gap in the market, and I'm trying to fill it.
To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
Too many bar owners built a bar for themselves... when they should have built what their market and demographic demands!
If you think your initial market might be too big, it almost certainly is.
People always say, 'Who is your audience?' and I could never put a finger on it - and I wouldn't want to put a finger on it.
You can basically change everything in a startup but the market.
When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'
I want to reach a wide variety of people.
Advertisers realize that Gen Y is the largest purchasing cohort. Also, that you're going to have to accept some different modes of thinking if you're going to get to them.
I have come East to find what the public likes.
If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.
I've always said that, first and foremost, I make films for New Zealanders. They're my target audience. Then after that, if people appreciate my stories from outside this country, then that's an added bonus.
I have no concern with widening audience.
I think it's necessary for VR to start with an early adopter audience that's highly engaged, and I think that means gamers. They're the ones who have the high-end hardware and the expertise and the patience to sort through the uncertainty of it all.
MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24.
I don't want to write books that are intellectually staggering if nobody's going to read them.
With us, it's a very specific audience. If you like steak, this is it for you.
When we launched a new company, I reviewed the ads and marketing materials and asked those presenting the campaign to read everything aloud to test the phrasing and concept. If I could grasp it quickly, then it passed with muster. We would get our message across only if it was understandable at first glance.
You have to be dope; you have to find an audience and reach that audience with your identity and your message.
