Mike Krieger Quotes

My sweet spot is figuring out how to make a product that people love and how to refine it to make them love it more. All the rest is business noise.

Your Dream, Vision, Purpose, and Mission all come together when you bring products to market - so make sure you're bringing your best.

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

Product development is emotional for me! It's really important as a brand that we feel that our products are going to be life-changing for everyone who buys them. We won't ever launch something we don't feel strongly about.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

If we're building high quality companies, if the customers like the products, if the technology innovation is real, then the substance is going to win out in the end.

You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable.

Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.

I love building companies; I love making products.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.

The only way anyone's going to succeed is to build the product.

When the product is right, you don't have to be a great marketer.

It's all about producing products people want.

I can remember the first time I tried to drive into the garage of the world headquarters of Ford in a Camry. It was almost like they wouldn't let me in. They said, 'Why do you want to do that?' I said, 'Because we are going to make the best cars in the world, and we need to know everything about the competitor's car.'

Business has only two basic functions - marketing and innovation.

Customers are very demanding and well informed.

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

I'm always trying to find something new for my customers. Every season, I try to top myself and push it a little further.

All the things I love is what my business is all about.

Look at the product pipeline, look at the fantastic financial results we've had for the last five years. You only get that kind of performance on the innovation side, on the financial side, if you're really listening and reacting to the best ideas of the people we have.

We've tapped into a huge demand, and it's up to us to fulfill that demand and to be creative doing it.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

I think, with any new product that's difficult to understand, there are always lots of questions and criticism. I think we have all the right criticism. We're just going to keep executing on what we believe.