Brand Relevance Quotes

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

The risk of any great luxury brand that has its history in the past is that it can get dusty.

Brands need to reinvent themselves from time to time to stay relevant.

The currency of universal values make brands innately sharable.

We're promoting the concept of public engagement. It's as much about what clients do as how they say it. It's about being in people's lives, taking on relevant, of-the-moment issues.

I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them.

With every new social network, smartphone feature, and digital diversion, innovation-driven consumer companies must constantly redefine their categories and, in some cases, redefine themselves to ensure they remain both relevant and differentiated in the minds of consumers.

Consumers online expect dialogue, so pairing your brand with relevant and passion-driven topics is one of the best ways to ensure that you are engaged with key audiences.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

The brands that can connect with client in a real way will win.

What I find is that when young people find a brand they relate to, that they feel speaks to them, they want it in every format they can get.

Advertising works most effectively when it's in line with what people are already trying to do.

If you do not care about your end user immensely, especially in the next few years, your brand will die.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

You have to look inside yourself and you have to say, well, what am I about? Why does anyone need this? Why does anyone need a 'Tom Ford' jacket? What do I believe in?

I saw my potential as artistic director, which is very different from designer. Fashion companies might have $200 million to $300 million in annual sales - Hugo Boss has €2.5 billion. I have to create a world that is believable and also relevant in 7,000 sales points around the world.

I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at the end of the day if the artist doesn't support the brand or it doesn't make sense for the song, then it will never work. What we do is try to pair them up so that both sides are happy.

There are not that many new media brands you can say that about nowadays.

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.

Imagine maintaining 70 brands in a digital world - it is a nonsense. It is better to focus on a fewer, more distinct brands.

I have to have the sensibility to keep Versace company in good shape because there are so many people working for it, and we need to have the company grow and also be relevant. So I work very hard for all that to happen, and I wish people would know me for that and be satisfied.

For missionary entrepreneurs, the dream outcome is to build an 'Internet treasure' - a brand that defines a generation, proves that we are better than our parents, and becomes something we couldn't live without.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.