Video Advertising Quotes

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

It's hard to sell merchandise off YouTube.

The online video ecosystems thrives largely on ads.

The number one question I'm asked as a YouTuber every day is, 'How can I get my videos out there; how can I make my videos go viral?'

While commercials interrupt consumers' enjoyment of a TV program, social media allows video to enter the conversation between friends in a non-intrusive way with an opt-in choice.

The good news is people are watching more video than ever before; they're just watching in places that often aren't rated and aren't monetized.

Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content.

I think a lot more people are starting to understand the power of YouTube.

Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing.

I am a professional creator of online video and I have had that job since the moment of its existence. I'm also something of a professional advocate for, and follower of, online video.

Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.

Video is crucial to the future of media: premium video in that respect.

I think video advertising is a hugely compelling medium.

There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.

Being web video 'experts'/'pioneers,' whatever you may want to call us, has us always thinking about content that is outside the box, inherently viral in itself and good for web video audiences, as you can't just put out a good piece of content and expect it to be seen.

YouTube's traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google's perspective, to be the operator of the largest site that contains all that video.

People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more.

Youku Tudou kicked off 2014 in a positive direction. Mobile has become the number one screen for Youku Tudou, and we are the undisputed leader in all of the important mobile video traffic metrics.

Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.

If Youku had adopted YouTube's business model, we just would not be here. We would not exist.

It's insanely difficult to ask an audience to go somewhere other than YouTube to watch videos.

The online video business started in both China and the US around 2005/6, when broadband penetration grew big enough.

Video is just exploding on Instagram - motion is the new filter. We're going to help people use visuals to tell their stories.

Every big platform wants to be the video platform.

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.