Mobile usage is going up; mobile conversion is not.
Youku Tudou kicked off 2014 in a positive direction. Mobile has become the number one screen for Youku Tudou, and we are the undisputed leader in all of the important mobile video traffic metrics.
Mobile is a lot closer to TV than it is to desktop.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
Mobile Messaging is rapidly becoming the primary way users engage socially on mobile.
If you can reach people in their pockets, on their lunch breaks, on their commutes to and from work, on recess at school, and make things they want to see, that's an amazing thing for a show like ours.
Imgurians increasingly live on their mobile devices, and we wanted to make it as easy as possible for them to browse and discuss Imgur's content wherever and whenever they want.
Everything on mobile seems a lot quicker. You have direct access to each individual fan, and they can respond to you just as quickly as you sent a text message.
Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.
