Alan Schaaf Quotes

Mobile usage is going up; mobile conversion is not.

Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.

Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities.

Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.

The single most important top-level trend is the shift to mobile.

The Mobile Web Initiative is important - information must be made seamlessly available on any device.

My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.

The mobile-first, cloud-first is a very rich canvas for innovation - it is not the device that is mobile, it is the person that is mobile.

The idea was that if it was a cool thing to do online, you should be able to do it on MySpace.

Twitter's more fast-paced. Instagram, it's more, like, lifestyle and posting very specific, cool pictures.

Mobile forced us to rethink the user experience and do something people would be able to carry out on in a couple of seconds on the mobile phone. By stripping out all the work the user used to do and putting that on the company, we were able to create a much better user experience.

We fully recognized that our customers have a variety of devices. They're carrying all sorts of things. And we want to bring our world-class apps to those devices.

As the world continues its love affair with smartphones and tablets, mobile has become so essential to our lives that most people couldn't imagine life without it.

We spend a lot of time looking at the things we like: Amazon, Google, Facebook.

Tablets are more intuitive than a PC or laptop. They also have more real estate than a smartphone.

We want to give our audiences flexibility in the way they're commercially engaged in the content.

For most people, Twitter is too hard to use.

What's great about the iPad and iPhone is that they are easy-on, easy-off.

We all know that mobile's going to change the world.

My entire career has been based around commerce. The Obama campaign was famous for raising boatloads of money online. My question is how do you make conversions better through mobile and e-mail.

There is room and time for multiple tracks to flesh out in the web space. I enjoy this format.

Machines and people are both necessary for Facebook, Twitter, Wikipedia, Google, and neither is sufficient on its own.

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

I was incredibly impressed with HOTorNOT, because it was the first time that someone had designed a website where anyone could upload content that everyone else could view. That was a new concept because up until that point, it was always the people who owned the website who would provide the content.

Cyanogen has done an interesting job with their version of Android - the Cyanogenmod. And they're on 50-million-plus devices. And that's just another ecosystem that we wanted to tap into and to bring our Office apps to.