The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.
But it seemed to me that as soon as you have computer storage you could put every point you wanted in - make the ones that are less relevant to your central topic, further away or allow the central topic to move as the reader proceeded.
Now that digital lifestyle devices, tablets, wireless phones, and other Internet appliances are beginning to come of age, we need to worry about presenting our content to these devices so that it is optimized for their display capabilities.
The point is that instead of a monolithic brick of printed content - delivered more or less unchanged to all subscribers - social media offers news that is personalized and nimble.
Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
If I post something, and my audience doesn't really like it or if they have other suggestions on how to make it better, I can take that feedback and instantly apply it to the next video.
The Mobile Web Initiative is important - information must be made seamlessly available on any device.
The more personalized television gets, the less passive the experience will become.
The exciting new thing, call it Internet.2, would be where links were updated and moved depending on where people click. That would give you the kind of content screening that you don't get at the moment.
Tablets generally have made it pretty obvious that magazines have a new lease on life.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
