User Acquisition Quotes

Hotmail grew its base faster than any company I can think of.

I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.

The fundamental truth for developers is they will build if there are users.

All of the business of selling apps and selling subscriptions is extremely cruelly misunderstood, including by me.

To ensure we are meeting the demands of existing customers while also attracting new users, we remain focused on building cutting-edge technology and introducing new and innovative product offerings.

When you say 'follow me on Twitter,' and you get 10 million people to follow you - you just leveraged your influence to add value to an app that you have no ownership in.

Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.

You can make an internet company with 10 people and it can have billions of users. It doesn't take much capital and it makes a lot of money — a really, really lot of money — so it's natural for everyone to focus on those kinds of things.

In 2010, the night before we launched 'Instagram v1', my co-founder Kevin and I bet on how many people would download the app its first day in the wild.

I remember, when we were starting Tinder, we were like, 'We're going to be the next Instagram!' I remember sending my parents emails being like, 'We got 300 members!'

One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.

We are extremely attractive to page companies, because we significantly increase their user base.

I do believe that Instagram has put a stake in the ground and we're growing more quickly than anyone. Is there something in there we could do to make it a multi-billion dollar business? I think we can figure out something along the way.

There's an assumption that women don't start companies that earn more than X amount of dollars, or that have more than X amount of users, and Bumble is now really growing into one of the main players if you look at all the mainstream social-media platforms.

Our growth relies solely on our users suggesting to their friends to download and use Telegram.

If you want to get players to your game, it's hard to get them there at noon.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

It's like, 'How can I reverse engineer what it takes to gain followers on a platform?' And I'm curious about how it works. And I'm the same way with people. I'm curious about what makes them tick.

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.

When I signed up for Google Plus, it recommended 500 people for me to invite. You know, and once I invited those 500 people I got another 500 people. So it has a huge install base that it can start from.

Over the last 20 years, I've worked on or invested in many companies that scaled to 100 million users or more. But here's the thing: You don't start with 100 million users. You start with a few. So, stop thinking big, and start thinking small.

As long as our user base continues to grow, at some point it will have critical mass, and at some point it will tip, and at some point, people will just have to use WhatsApp because their friends are using WhatsApp.

We have a massive following and a loyal following. We've never bought a follower or any of that stuff that brands do, it's all organic.

WhatsApp will bring Facebook another billion users. We will be a billion-user product. Whether there is a direct valuation or an indirect valuation, there is value, and Facebook understands that well.

Leveraging community intelligence and making connections is a key component to being a growth hacker.