Game Marketing Quotes

Personalities seem in many cases to dominate the lucrative endorsement market. But that doesn't upset me. What upsets me is when not enough attention is paid to the product-the game.

We want to get to a point where Twitter highlights lead to purchase of a live game

If you want to get players to your game, it's hard to get them there at noon.

It's a good thing Doom 3 is selling very well.

It is a game before a product, a sport before a market, a show before a business.

I've never been on the cover of a game. When people go into the store and see me on the cover of a game, maybe that will entice them to buy it.

It was, like, two mobile games I released. They did pretty well, and after I made those two games, I was like, 'Man, I want to make another game, but I want to make this game for PlayStation and Xbox and PC.' I was like, 'You know what? Forget making the video game for Xbox, PlayStation and PC. How about I make my own console?'

Free-to-play isn't a business model. Free-to-play is a marketing strategy. It's a way to get people over the hump of trying out your game. It gets rid of the friction that happens when you charge an upfront fee.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Studies of social games, puzzle games, and brain-training games have shown they have little effect on the brain despite often being marketed as improving memory and reaction speeds.

My name is Reggie. I'm about kicking ass, I'm about taking names, and we're about making games.

People will buy hardware just to buy a single game if the game is really compelling.

Genre boundaries are good for marketing but they all but disappear when you're a player.