I get invited to premieres, and I've been to a few fashion shows and stuff, but I always get really bored. I feel quite awkward. You have to wear something by them, and it all feels like, 'Why am I doing free advertising for you?'
Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.
Any cinema has to be entertaining. Boring cinema won't work. If you want to make one, then screen it for free on TV.
Trump doesn't need to spend a dime to get his message out. Trump doesn't have to run an ad. Trump doesn't have to run a series. He doesn't have to pay people to show up. He doesn't have to buy TV advertising, because he gets more coverage than the combined advertising the rest of the Republicans could buy. And aside from the overwhelming, significant upset that is, the very fact of all that ticks them off. Donald Trump has direct access to his supporters. And you know who gives it to him? The media.
Whenever you have publicity, it's always a good thing.
The Internet, as a First Amendment medium, hinges on free expression, and that means free advertising.
Tobacco advertising has become the 2 Live Crew of commercial speech, and just as we shouldn't censor music, we shouldn't censor advertising.
The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.
Craigslist is not only gigantic in scale and totally resistant to business cooperation, it is also mostly free.
Bands are going to MySpace because it's free and they don't have to know how to do a Web site.
When I give away a book for free, it gets my name out there. That has lifelong value for me that goes way beyond the few dollars I could maybe charge.
My sister's a singer, and she's on Twitter, and she has millions of followers. I wonder how that helps her. I think it does to an extent. I think she gets free things.
Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.
You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.
When you get $1 billion of free advertising, it's hard not to have anybody buy the product.
The most effective way to build a brand is not by spending millions in advertising, but by finding a clever way to keep your name in the press.
Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
