Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for the customer. You can take that and apply to markets that we're not in today.
When you see 'Lord of the Rings,' you want to feel like you've been dropped into it and that you're part of it. You don't want to be aware of how it's being done; you just want it to feel really seamless.
Having a cellphone in your pocket, you can get anything you want anytime you want it. Right then and there, boom, you have it.
The vision is that people should have the ultimate in convenience. Being able to get the things they care about on the appropriate device.
The easier you make it for people to go, the more likely they are to stay.
A good game impresses you with what you're doing. I think that's a fundamental difference that I as a game designer need to recede in the background.
As long as you notice, and have to count the steps, you are not yet dancing but only learning to dance. A good shoe is a shoe you don't notice. Good reading becomes possible when you need not conciously think about eyes, or light, or print, or spelling. The perfect church service would be the one we were almost unaware of; our attention would have been on God.
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
I feel that it's lovely when, as a user, you're not aware of the complexity.
Our customers do not differentiate between channels, and now, neither will we.
Friction still exists in travel, and we are on a quest to go even further to make the entire experience - from planning to staying and beyond - even easier with technology.
Great things happen when you converge services and devices.
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
I found it to be smooth sailing - 100 percent smooth sailing my whole career.
My goal is that we should have a rich engagement online that caters to a general and scholarly audience and that can provide a seamless experience for people, whether they are up the road or on the other side of the world.
Phones and soundtracks and Muzak and fountains replace genuine and unpredictable human contact with a seamless soundtrack from a bad movie and a cliche that makes us believe we must all be happy.
What people want is a seamless Web experience.
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.
We have created something incredible. You don't need to get your phone out anymore. Gear takes the entirety of your digital world and places it right where you can see.
