Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.
There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.
Pharmaceutical companies have too much influence over the education of physicians in this country. They have too much control over the evaluation of their own products, and that's a conflict of interest. I think the industry needs to be regulated, but I've never suggested taking it out of the market altogether.
We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.
In other words, unlike some people with new theories, we will go out, we'll go into a school and we get products and the products are evaluated, whether it's by teachers or others. The scores are quantified and then we compare performances.
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.
I learned that most people buy based on emotion, not on a rational breakdown of the product or service.
The only two people who can give you real feedback about your product are people who just purchased it and people who have just canceled.
We're not handling things anymore before they arrive on our doorstep. I like to feel how thin porcelain can be, run my hand over a textile, see if I want to sit in a chair.
I try not to make snap judgments. I never, ever make conclusions about products I've never tried.
Reviews are great. I can read negative reviews and say, 'You know that point they made... they were dead on.'
My mother always used to say when picking up a product, 'Would you give this to the Duchess of Windsor?' Well, that's lovely. But the Duchess of Windsor is dead.
I knew people would see 'PKP.' Although the packaging was weak, the product was good.
Carry a notebook and write down examples of good and poor design. After a week, you'll begin to realize that nearly everything is the product of a design decision.
I could use a little more body, but I'm happy with it.
I am a connoisseur of products. I check out everything, I try everything.
When a product is made, everyone hopes for the best. Whether it could have been better or not is more of an afterthought.
The products I review are typically lent to me by their manufacturers for a few weeks or months. I return any products I am lent for review, except for items of minor value that companies typically don't want back. In the case of these items, I either discard them or give them away to charity.
When judging a product, we rarely have exhaustive scientific data to go by. As a result, if we are to form a complete picture, we must fill in the blanks, just as we must in our visual perception.
All I know about what people think of my gear is what a couple of my friends tell me, and one of them always wants to borrow money, so I'm not sure how reliable he is.
You get two weeks after you do a shoe where you can test whether it's good or not - if you're going to like it in 20 years. Then I know that it's going to be my shoe for a long time. That doesn't happen very often, but it happens.
When I first got to Apple, which was in '84, the Mac was already out, and 'Newsweek' contacted me and asked me what I thought of the Mac. I said, 'Well, the Mac is the first personal computer good enough to be criticized.'
I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.
If you think the products don't match what you want from a product, don't buy it.
