Consumer Decision Quotes

Firstly, should we be selling and buying irradiated meat? I think that's up to the consumer, ultimately. But the second point is, this irradiated meat should be clearly and unmistakably labeled as irradiated meat.

There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

If people don't want to come out to the ball park, nobody's gonna stop 'em.

They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.

As a viewer, I decide when I see the promo of a film whether I want to watch it or not. No amount of marketing can convince me otherwise.

The entire EU has labeling for GMOs, and is simply saying let's let consumers know what they're buying, let's let them choose. I think it's a huge mistake by the food manufacturers of America not to be saying let's let consumers know. Let's let them know, let them decide.

The average American expends more time becoming informed about choosing a car than choosing a candidate. But, then, the consequences of the former choice are immediate and discernible.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

If consumers make better choices, the marketplace will change.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

We could try freedom for a while. We had it for a long time. That's where you sell something, and I agree to buy it because I like it. That is how we operate in most of rest of the marketplace other than health care.

When we choose a mobile network, do we check whether Airtel or Vodafone belong to a particular caste? No, we simply choose the provider based on the best value or service. Then why do we vote for somebody simply because he belongs to the same caste as us?

As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices.

Now, if most Americans want to go out and buy a car, they don't say, you know, 'I think I'll call the chairman of the board of Ford Motor Company and see what kind of deal we can make here.'

You pay your money, you take your choice. I get the audience my language attracts and I lose the ones it repels.

For somebody for whom they're going to buy a certain amount of gas irrespective of the price, should they really spend so much time thinking about the price of gas? It doesn't affect anything they do.

I was against getting Beats cause I know they're kind of really popular and you know, hey're such a well known brand. But, I ended up buying them and they have changed my life, and the best thing about these is the battery life.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?

Most consumers don't have a good metric for deciding on whether the dictionary they want to use is a good one... so they flip the book over, then go to the back, and it says, 'Over 250,000 entries.' And they go, 'Great, this dictionary must be awesome!'