Choice Overload Quotes

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.

The typical American reports making about 70 [choices] in a typical day.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

I do have a lot of difficulty figuring out what I want to be working on, but what's the alternative? To be one of those people who has a million things they want to do, and then never does any of them? And then where will you be?

The expansion of choice has become an explosion of choice.

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

We are a society dying, said Aunt Lydia, of too much choice.

When you give people too many choices it makes them hesitate and not buy stuff.

Given a choice of five strategies, they choose them all.

The difficulty in life is the choice.

They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.

There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the planet, but trying to figure out which one is best for you is really the challenge.

One of the toughest things about life is making choices. I had a hard time saying 'no' to a bunch of other excellent possibilities.

The feeling of having no choice or no say is a fear of mine, partly because the idea of loosening oneself from the burden and responsibility of choice and consequence is so intoxicating.

Young adults in their late 20s are confronted by so many choices - there are so many different paths to choose. Sometimes I think we just fill our lives with stuff so we don't really make any choice at all, which is certainly incredibly luxurious.

Like you have seven people with their hands up. I gotta make a choice. Y'know, that's tough. Sometimes I gotta go with someone that has an idea and make several calls in a row, because they got an idea.

I find it very hard to make choices.

OPTION PARALYSIS: The tendency, when given unlimited choices, to make none.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

In this era, we have more choice than any group of people ever. When you are out at night, anyone in the universe can contact you instantly. Think about how crazy that is compared to even a few decades ago.

I can hardly decide what plays I should be in.

The unfortunate, yet truly exciting thing about your life, is that there is no core curriculum. The entire place is an elective.

We began to look at "Why is that?" And a large part of that has to do with the fact that when people have a lot of options to choose from they don't know how to tell them apart. They don't know how to keep track of them.

A society which is clamoring for choice, which is filled with many articulate groups, each urging its own brand of salvation, its own variety of economic philosophy, will give each new generation no peace until all have chosen or gone under, unable to bear the conditions of choice. The stress is in our civilization.