Sheena Iyengar Quotes

I wonder how many decisions we make every day. I believe it's probably hundreds. We decide whether or not to get out of bed, what we'll eat, what we'll do, what we'll think about, what we'll say... and on and on.

I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.

There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices do I need to have in order to make a choice.

People aren't able to make decisions anymore because there's too many choices within that decision.

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.

When there's so much choice, it can get overwhelming and it's hard to make a choice.

When people have too many choices, they make bad choices.

Decisions are the frequent fabric of our daily design.

Life's complicated and people do things for a lot of reasons.

The more choices you have--the more options you have, the better off you are.

A plan relieves you of the torment of choice.

If we actually thought about every decision we made, we'd be paralyzed ... You have to decide which decisions you're actually going to make, and then you have to let the rest of them go.

I do think that there are cultural differences in the extent to which we value having more and more choice.

When you give people too many choices it makes them hesitate and not buy stuff.

The idea of choice is easily debased if one forgets that the aim is to have chosen successfully, not to be endlessly choosing.

So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Men have a thousand desires to a bushel of choices.

Our lives are made up of thousands of everyday choices. Over the years these little choices will be bundled together and show clearly what we value.

Economics is (now) about emotion and psychology.

Life is choices, and they are relentless. No sooner have you made one choice than another is upon you.

We are a society dying, said Aunt Lydia, of too much choice.

The most important story we'll ever write in life is our own-not with ink, but with our daily choices.

Is is in the small decisions you and I make every day that create our destiny.

The more decisions we make in a day, the more likely we are to make bad decisions - because deciding wears us down. You start making decisions in the morning, and by the middle of the afternoon, you're running on fumes.