Nick Woodman Quotes

People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate.

People don't buy for logical reasons. They buy for emotional reasons.

You get more irrationality within the family and in consumer behavior than you get, say, in the behavior of firms in their purchases.

A person buying ordinary products in a supermarket is in touch with his deepest emotions.

I don't shop. I buy things that inspire me, that give me emotion.

It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are rational machines?

Consumers do not buy products. They buy product benefits.

People rarely buy what they need. They buy what they want.

I'm an impulse buyer. I don't really go out with a list.

Buy with your heart, not your head. You can look at all the aspects that make a purchase practical, but that kind of thinking makes it an investment rather than a home.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

I believe in emotional branding.

People voted with their hearts as they were remembering the father.

When you're shopping you forget about eating!

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Fashion is an industry to make money. It plays into human psychology. We want to belong, we want to be loved. I'm not trying to demonize the fashion industry - I love the fashion industry - but style is about taking the control out of the industry's hand and having you decide what works for you.

I'm not an impulse shopper. I will wait three days after I see something. Am I still thinking about it? Then I'll get it.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag.

The public is moved by mood more than logic, by instinct more than reason, and that is something that every politician must make use of or guard against

Advertising is so touchy-feely. You have to speak to the psyche of the people. I'm not very good at that.

Human nature says that you want a bargain, whether you want the goods or not. You think that something is a steal, you'll buy it.

A company like Nike can convince people to buy Air Jordans even though they never saw Michael Jordan play.

An object should elicit desire, and often it happens not because people need it but because they love it.

I strongly believe in 'if it catches my eye, it's something I'd buy.'

People want to connect with what they're purchasing.