Jens Martin Skibsted Quotes

People don't buy for logical reasons. They buy for emotional reasons.

If you simply announce that things are irrational, then that alone doesn't get you very far. You have to replace rational agents with some concrete notion of what it means to be irrational.

I learned that most people buy based on emotion, not on a rational breakdown of the product or service.

People vote based on emotion. Period.

Buying involves decision-making. It's a performance activity, like sports or acting.

Many of her thoughts were perfect syllogisms; unluckily they always remained thoughts. Only a few were irrational assumptions; but, unfortunately, they were the ones which most frequently grew into deeds

Most people keep their brains between their legs.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

People in this world are not often logical.

It requires time to bring honest Men to think & determine alike even in important Matters. Mankind are governed more by their feelings than by reason.

You will find that reason, which always ought to direct mankind, seldom does; but that passions and weaknesses commonly usurp itsseat, and rule in its stead.

Irrational judgements lead to new experience.

The message was that if something is free, you should only take the best. If, on the other hand, you're forced to pay, it's best to lower the bar and not be so choosy.

Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component.

Ninety percent of our lives is governed by emotion.

Behavioral economics can explain some things, but it's hard to explain a lot of the underlying processes that generate these decisions, much less some of these unconscious things that we don't have a handle on at all.

Everyone had a reason for everything they did, even if that reason was sometimes stupidity.

In all very numerous assemblies, of whatever character composed, passion never fails to wrest the sceptre from reason. Had every Athenian citizen been a Socrates, every Athenian assembly would still have been a mob.

My clinical psychologist wife of 40 years has always had a close intellectual influence on me. When I was beginning to talk openly in the economics profession about irrationality in decision-making, I received a lot of criticism. Ginny would support my views and remind me that a whole other profession - psychology - studies people's irrational sides.

We are all far less rational in our decision-making than standard economic theory assumes. Our irrational behaviors are neither random nor senseless: they are systematic and predictable. We all make the same types of mistakes over and over, because of the basic wiring of our brains.

We believe that when we choose anything, judge a stranger and even fall in love, we understand the principal factors that influenced us. Very often nothing could be further from the truth. As a result, many of our most basic assumptions about ourselves, and society, are false.

When fear displaces reason, the result is often irrational hatred and division.

Passion and prejudice govern the world; only under the name of reason.

Most people don't get lucky. They get human. They get crushes. This means you irrationally mortgage what little logic you own to pay for this one thing. This relationship is an impulse buy, and you'll figure out if it's worth it later.

If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they're getting is the best. People don't like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.