Eric Schmidt Quotes

In marketing, the familiar is everything.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.

The power of branding, particularly when it comes to automobiles, is overwhelming. You go back to the seventies and eighties with the General Motor situation I was describing? Literally, folks, the Camaro and Firebird were identical cars but you'd so have the Firebird buyers, the Pontiacs, "No way I'm I buying that Camaro!" " It's the same car." "Nooooo, it is not. That is a Chevy and mine is a Pontiac."

You can understand so much about how consumers perceive a brand by analyzing their spontaneous, subconscious responses.

I am not very brand conscious.

I don't necessarily have favorite brands.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

I was always a guy who wanted to be associated with a brand that meant something to me, something I was proud to be associated with... I always wanted sponsors that felt good to be associated with me as well.

I'm very pleased with being a part of the Bean Pole family. It's a relationship that makes sense to me. I'm very pleased to have my name associated with Bean Pole Jeans.

Brand names aren't important to me at all.

I only ever involve myself with brands I truly adore.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

I've always refused to associate myself with a brand.

I probably have everything that Apple has made and everything Bose has made; I am very loyal to certain brands.

I have Louis Vuitton everything. I'm obsessed.

Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

I do think brands are like people.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

Brands mean different things for different generations.

I have grown up using Colgate; my long-standing association with the brand has been very warm.