Buying Decision Quotes

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

Every single person who has ever walked down the street with a FEED bag has purchased it. I think that's really relevant because it means that you have got to make that choice to spend that money on that product.

People buy products if they're better.

The best time to buy a home is always five years ago.

We discussed buying a defender. The view was the priority at that time given the way we were playing was that we needed support up front and that is why we bought Louis Saha.

I don't like it, but this afternoon I've told myself I am going to go and get a dress.

Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Only one per cent of the world actually care about the full-on technical specs of a car. Most people want to know how cool it looks, what gadgets it has, what the buttons do, what it's like to drive and what it sounds like.

Potential home buyers have a two-step decision process. First, they determine whether they can afford to make a purchase - does their income safely cover their mortgage payment? Then they determine whether owning is a better financial choice than renting - are the costs of owning a home lower than the cost of renting it?

People don't go buy GoPro for the thing; they buy it for what the thing does.

If I am a trader, and I know you have got ample stocks, why should I buy?

The problem with car dealerships is you've already decided what you want to buy before you even go there, and you're really just going there to talk through some annoying negotiation.

Actions speak louder than words. There is a big difference between what people say and what they do. People might tell you they are excited about your new product, but when they are in a buying situation their behaviour might be totally different.

We're writing movies that people buy without thinking about it.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Look - think very hard about the car you want. Then buy that one, brand new.

If the culture doesn't work, don't buy it.

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

If you think the products don't match what you want from a product, don't buy it.

When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition.

In terms of merchandise, you can't force anyone to buy something.

No trade will be made unless they want the thing more than they want their money.

Buying a home is a very emotional process. It's important to remain rational and stick with your price limit while buying.