Zig Ziglar Quotes

A lot of companies think sales is, like, a necessary evil. Sales is really the most noble part of the business because it's the part that brings the solution together with the customer's need.

A bad salesman will automatically drop his price. Bad salesmen make me sick.

Everybody understands that you're supposed to say 'our employees are our most valuable asset' to the point where, even if it's really true, they're not going to really trust you until you've earned that - same with customers.

Treat your customers like lifetime partners.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

The companies that I really admire the most are the ones that have a deep visceral understanding of why people use their service, and they figure out ways of making money that are completely consistent with how people are feeling and what they are doing at the time.

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

I think that any business that thinks that the transaction is 'you give me money and I give you food, next, you give me money and I give you food, next,' without understanding that people deeply want to feel restored is in danger.

I like to think of sales as the ability to gracefully persuade, not manipulate, a person or persons into a win-win situation.

We try to find better solutions - our customers have given us a lot of trust.

Too often, sales reps simply regurgitate their presentations and expect to land the sale. It doesn't work.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

I still remember the five points of salesmanship: attention, interest, conviction, desire and close.

As a general thing, I have not 'duped the world' nor attempted to do so... I have generally given people the worth of their money twice told.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

People don't like to be sold, but they love to buy.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

If you make a really good product that people want and are willing to pay for, money will come.

As a general rule, if you have a product that doesn't get the job done that a customer is needing to get done, then often you have to offer it for zero. Because if you ask for money for it - because if it doesn't do the job well, they won't pay for it.

Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.

We have a highly specialized customer and want to give her the best experience somewhere she can trust.

It's a real pleasure to earn the trust of your customers slowly over time by doing what's right.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

There's no reason to feel embarrassed about presenting your product or service if it solves a problem.