Persuasion Techniques Quotes

The question is the propriety of how we go about influencing and changing behavior.

To be persuasive we must be believable. To be believable, we must be truthful.

… the thug is aware that loudness convinces 60 persons where reasoning convinces but one..

The average voter has to hear a point seven times before it registers.

Arouse in the other person an eager want.

I consider myself to be quite persuasive when I want.

The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince... the masses. But the masses are slow moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them.

It takes time to persuade men to do even what is for their own good.

Feeding the media is like training a dog. You can't throw an entire steak at a dog to train it to sit. You have to give it little bits of steak over and over again until it learns.

See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.

I've come to terms with the fact that standing and screaming in someone's face about how wrong they are is never gonna make anyone change.

A definite factor in getting a lie believed is the size of the lie. The broad mass of the people, in the simplicity of their hearts, more easily fall victim to a big lie than to a small one.

Unless one understands the power of words, he will never understand men.

I will reach out to others and explain why I make the decisions I make.

First, he demands votes; second, he asks for votes; third, he begs for them; fourth, he weeps for them.

To address crowds and make promises does not require very much brains

I've always been very good at convincing people. For instance, if I arrive in an airport and I'm in economy, I can always convince the guy to put me in first class.

The Orator persuades and carries all with him, he knows not how; the Rhetorician can prove that he ought to have persuaded and carried all with him.

A master salesman is one who takes the offensive and never the defensive sale of an argument, if argument arises.

Don't try to convert the elderly person; circumvent him.

I think what we have to do is convince people that matter is tacky.

The intelligent, like the unintelligent, are responsive to propaganda.

I use a different style if I'm speaking to a big crowd; I can gin up folks pretty well. But when I'm in these town hall settings, my job is not to throw them a lot of red meat. I want to give them a sense of my thought process.

A drop of honey catches more flies than a gallon of gall. So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey which catches his heart, which, say what he will, is the highroad to his reason.

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.