Edward R. Murrow Quotes

To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

It's best not to appear to believe what you say but to believe what you say.

The great advantage of telling the truth is that one is so much more likely to sound convincing

I've always operated under the notion that audiences don't always know when they're being lied to, but that they always know when they're being told the truth.

Because no matter what you say in life, the truth will always be the truth. You know when someone is telling the truth, you look in the eyes. I have a tendency to believe people.

One of the things I learned early on was the system of believing: you have to believe in what you say. The camera is the arbiter of truth; it's the all-seeing eye that can pick out discrepancies. You can't lie to the camera. You must believe in what you're saying, or the audience won't believe you.

Through language, we can tell the truth and hear the truth spoken, just as we can be deceived. Sometimes it's a painful realization: we can be lied to. As I write, I think of myself as putting my eye under oath, so that what I write is the truth about my characters.

It only takes a politician believing in what he says for the others to stop believing him.

When you stretch the truth, watch out for the snapback.

No man has a good enough memory to be a successful liar.

You cannot tell an audience a lie. They know it before you do; before it's out of your mouth, they know it's a lie.

The third time you say a thing it sounds like a lie.

Kids know when you're pulling a fast one, storywise, and I think that even when they're being entertained, children want to hear the truth, just like adults do.

A German is someone who cannot tell a lie without believing it himself.

I hope that what it comes down to at the end of the day is that people believe that I believe what I'm singing. It comes down to being believable. You don't have to be likeable; generally, though, I think I am.

Everything I say is true.

I'm genuine and people can believe what I say.

If you want to be thought a liar, always tell the truth.

I'm a really rotten liar. Generally, if I've tried to pull off a lie, it hasn't worked out to my advantage.

The most powerful element in advertising is the truth.

For me, the greatest fault would be to tell somebody something I'm not.

I'm not a liar.

I might lie a lot but never in my lyrics.

Most people don't care if you're telling them the truth or if you're telling them a lie, as long as they're entertained by it.

All I have is the truth, and I've proven that.