Believability Quotes
This quotation has been taken as sound advice not only for a propaganda agency but also of nations, national leaders, politicians in general, newspapers, and other media.
No Presient, before and perhaps since. was so effective with the press and the media. Yet Roosevelt did not use a basic technique of modern political presidential press techniques—that of always being “on message” and repeating the same point over and over. TR thought that would lead to loss of credibility and perhaps he was right because no one trusts what a modern President says today to the degree that TR was believed by both the press and the public.