Customer Need Quotes

We provide food that customers love, day after day after day. People just want more of it.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

You cannot create a market that doesn't want to exist.

All I know is that when I needed McDonald’s, McDonald’s was there for me.

Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?

Only as long as a company can produce a desired, worthwhile, and needed product or service, and can command the public, will it receive the public dollar and succeed.

What you find is, you have to deliver a product that has value to the customer. When you do, and I think the wind community is getting much closer to that, customers will want it.

If you believe your product or service can fulfill a true need, it's your moral obligation to sell it.

I have said countless times that unless you are delivering a product and service that is really needed and unless you are doing it really well, you don't stick around for 80 years.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?

Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it.

Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.

If the asset solves a real problem for a real customer, then there'll be value in the asset.

A lot of companies think sales is, like, a necessary evil. Sales is really the most noble part of the business because it's the part that brings the solution together with the customer's need.

It is well worth remembering that the customer is the most important factor in any business. If you don't think so, try getting along without him for a while.

A bank is a relationship. I can't desert you and expect to have a strong relationship afterward. If I told someone, "I know you've been buying milk from me and you need milk to survive. But the price is no longer $2 a gallon. It's going to be $40 a gallon. I'm going to bankrupt you." What do you guys think of me? You would hate us.

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

A lot of things seem to be worth almost no money. but if you do them very well, and they help people fill a need, there's a great business you can build around that.

Everybody has a need for speed and you actually make your product, or service, or services more attractive when you do them fast.

When there's an ache, you want to be like aspirin, not vitamins. Aspirin solves a very particular problem someone has, whereas vitamins are a general "nice to have" market.