I love playing our content. Except for 'Smash Brothers.'
When I started making Minecraft videos, there was already a ton of them out there. But when I started introducing the storytelling element, which no one had done before, that's when my Minecraft traffic started picking up.
Gaming content is exactly what YouTube wants (the videos are long, the audiences are engaged, and thus people stay on the site).
What I and other YouTubers do is a very different thing; it's almost like hanging around and watching your pal play games.
Rooster Teeth has always had a big following in the gamer community, and we are lifelong gamers ourselves.
To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.
I make funny videos of me playing video games, and I share those moments.
I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.
If anything, I want to bring television back up to where it will entertain and engage a gamer.
If you don't have content, you don't sell hardware. We need a suite of content of really fun, compelling experiences that aren't just hardcore game-oriented, and when that's good enough, it'll be an easy decision to go to the consumer market.
When Geoff Ramsey and Jack Pattillo started 'Achievement Hunter,' we expanded heavily into 'let's play'-style gaming videos and have since expanded with a massive roster of gaming talent and multiple channels dedicated just to gaming videos.
