Brand Visibility Quotes

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

Hopefully I won't be the last big splash at Under Armour.

For startups, SM is now crucial: it has never been cheaper and easier to reach one's customers. Entrepreneurs should thank God for Twitter, Facebook.

In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.

I look to work with businesses that know what they are doing but need larger distribution or exposure.

When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to penetrate the demographic that doesn't read GQ - or Interview. But if they see Milo Ventimiglia in one of my leather jackets in Us Weekly, that's a new audience for me.

The blogs have been great and everything, but I think, for me, it's better to have a central place on the Internet for all my fans to go and show their friends my YouTube, Twitter, and social networking sites. To have that spread all on its own and have a central station to get everything Mac Miller.

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.

Whether you are launching a start-up or leading an established company, you should start establishing your social media presence if you haven’t already.

Advertising is like learning - a little is a dangerous thing. If a man has not the pluck to keep on advertising, all the money he has already spent is lost.

When the film was presented in New York, the distributor reproduced the fountain scene on a billboard as high as a skyscraper. My name was in the middle in huge letters, Fellini's was at the bottom, very tiny. Now the name of Fellini has become very great, mine very little.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.

Advertising is to a genuine article what manure is to land, - it largely increases the product.

Promotion is necessary and it has to be done. I am not shying away from promotion, but going to cities and malls and raising your hands like a stupid guy is not required.

I think that all money can do is to get your message out. Unfortunately, we live in a world where you have to use mass media to communicate with the people, and it just costs an awful lot of money.

My mission was that I wanted to see people on the street that I don't know wearing my clothes. That excites me.

I don't do shows. I don't have reviews. I'm not putting the clothes on every celebrity so that by the time they reach the store the customers are sick of seeing them.

It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

It's always about mindshare, not market share.

Gucci has great potential worldwide. Since it's inception in 1921, the brand has had a big visibility and many followers.

It's hard to sell a brand without having a face to it.

With technology today, companies are less in control of their brand

There's a lot of kids' shows that are really popular ratings-wise, but they don't sell a lot of stuff. A character on a backpack just doesn't have the same appeal as watching it on TV.