Tom Ford Quotes

People in the fashion industry have used the press a lot more than people in the film industry, because you have nothing to sell except for the image: The image is everything.

They know they got the TV ad, they know they got the name recognition, they know that they can do a tie in with McDonald's or some fast food outlet and the money is just gonna flow in.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

You can talk about reality TV if you want to, but guess what - it was a big commercial for Kym Whitley.

The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'

I'm a big fan of advertising during sports events.

In designing a lifestyle brand, you have to know more than just designing clothes.

The Indonesian brands aren't interested in sports people, only movie stars, because they can get more exposure in the media.

I'm a firm believer in utilizing celebrities because they tap into people on an emotional basis.

I was getting a lot of editorial, as in lots of pages in 'Vogue,' but it's far more important to get your dresses on the back of a famous person. Charlotte Rampling in Bruce Oldfield. That sells.

Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

A-list stars go to Comic-Con to woo the nerd demographic.

Most brands want to see their products used in creative ways.

I like the Gap ad, the khaki one. I liked that.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Advertising is a very fundamental need, so I don't think it's going to go away.

Under Armour's success depends in part on endorsements from celebrity athletes, many of whom - like Stephen Curry, the basketball star - are African-American.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

In the '80s, the brand-endorsement market was quite nascent.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

At some point, I'll do more McDonald's commercials if I have to.

I get people today who say, 'I first heard about you through the Stevie Wonder commercial.' The power of advertising in that way is incredible.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.