Robert Scoble Quotes

If our employees are wearing the Uber sweatshirt to the grocery store, that would make me feel great.

A good ad which is not run never produces sales.

We are extremely attractive to page companies, because we significantly increase their user base.

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

If you can afford to advertise, you don't need to.

I'm a big believer that it doesn't matter what you call your company, nobody ever notices.

If you have a good selling idea, your secretary can write your ad for you.

I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.

We do not invest in advertising... So racing is the best advertising for Ferrari.

Most brands want to see their products used in creative ways.

We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice.

Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

When my company was first getting off the ground, we were completely lost in the shuffle, despite our best efforts. In 2012, however, we had a 28-foot-long, 15,000-pound secret weapon. To stand out amid the gala parties and blow-out bashes hosted by much bigger tech companies, HootSuite decided to take to the streets.

It's always about mindshare, not market share.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

I think 'The Time Traveler's Wife' is one of the most brilliantly marketed books I have ever seen.

I never thought about branding when we were starting our production company.

Advertising obviously helps with awareness, but if you look at some of the most successful companies, they're actually not generally ad-driven when it comes to customer adoption.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.

If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.

We don't use the trademark to market anything. It's our identity.