John Varvatos Quotes

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

The most dangerous thing for a branded product is low interest.

My role is to embody the Black Opium woman - I suppose you have to be the living embodiment of all the intangible things the brand stands for.

My name has become a brand - it could be make-up, clothing, perfume.

I do hope to increase what I do into a Brad Goreski brand.

You know what, every decision I make is in the best interest of my brand.

I am always looking for ways to expand my brand.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

It's hard to sell a brand without having a face to it.

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Rather than spend millions getting film stars, I am quite happy to be brand ambassador myself.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

It's the power of the brand. We've never formally advertised.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

People are aware of what I stand for through television. Nobody gets rich on TV but you build brand. That's what I'm attempting to do.

Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.

We do not invest in advertising... So racing is the best advertising for Ferrari.

Most brands want to see their products used in creative ways.

I'm my own biggest marketing tool. I know the history of the business and I might as well capitalize on it.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I was the first advertising person who people could identify with.

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

We don't use the trademark to market anything. It's our identity.