Product Focus Quotes

Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.

Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.

When you’re good at improv, even when you’re going to deliver somebody else’s line that they’ve written, you’ve got to nail it. And sometimes it’s not going to be as good as you think, and you have to not worry about hurting each other’s feelings. All that matters is the product itself. All that matters is the show.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

Don't worry about the financials. Just focus on delivering great products.

When you do everything to make the very best product, it also means you're very focused on just a few products.

Obsess about the quality of the product.

At WhatsApp, our engineers spend all their time fixing bugs, adding new features and ironing out all the little intricacies in our task of bringing rich, affordable, reliable messaging to every phone in the world. That's our product, and that's our passion. Your data isn't even in the picture. We are simply not interested in any of it.

You must make the product interesting, not just make the ad different.

We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.

In 2001, we were like most high-tech companies, with one or two primary products that were really important to us.

The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.

I don'tsell cars; I sell engines. The cars I throw in for free since something has tohold the engines in.

Personalities seem in many cases to dominate the lucrative endorsement market. But that doesn't upset me. What upsets me is when not enough attention is paid to the product-the game.

WhatsApp only wanted to focus on how current users were engaging with the product. Like how they did not use advertising and kept the experience uncluttered.

The only way to advertise is by not focusing on the product.

The goal of Apple is not to make money but to make really nice products, really great products.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

I used to have this debate with Steve Jobs, and he would always say, 'You guys are doing too much stuff.' He did a good job of doing one or two things really well. We'd like to have a bigger impact on the world by doing more things.

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

Apple doesn't do hobbies as a general rule.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

It's not about how much you make: it's about how good the quality is. You'll be better off as a company making fewer things and concentrating on those and how you bring those to market... in a very less cluttered way, even though the marketplace is more cluttered.

I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.