Ad Strategy Quotes

I've never, in my whole 30 years in office, run a negative ad.

I'm sure 50 percent of television ads use rhyme.

There's a reason people run negative ads... it's because they work.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

I don't think display advertising is the future of advertising.

Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

I also notice the very nasty commercials that Hillary Clinton do on me in so many different ways, which I don't do on her. Maybe I'm trying to save the money.

The strategy of Tumblr is very elegant.. The atomic unit of user experience is the same as the ads.

If the networks can get audiences to tolerate pop-up promos by the dozens, maybe they'll start selling pop-up commercials, too.

I can say that every ad that I control, that I'm going to make sure my ads are positive.

I'm not a big fan of the high-altitude approach of mega TV ads.

If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'

Being the one person out there committed to not running negative ads - voters respond to that.

An insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.

One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.