Brand Advertising Quotes

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

I have a thing for just a white shirt and blue jeans. I think I grew up looking at too many GAP and Calvin Klein ads.

If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.

My first audition was for a Dr. Pepper commercial.

Boxes and rectangles on the side or top of a website simply do not deliver against brand advertising goals. Like it or not, boxes and rectangles have for the most part become the province of direct response advertising, or brand advertising that pays, on average, as if it's driven by direct response metrics.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

When brands advertise with sports players, it inspires people to be part of and play sport.

I know when the Berlin wall went down and I walked into what was East Berlin and saw two big Nike banners - that gave me a chill.

In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.

Chobani did a really wonderful yogurt campaign on 'Instagram' to shift perceptions away from the fact that they were just yogurt. And they had a 7-point incremental lift on shifting that perception through a brand advertisement on Instagram.

The minute that a celebrity wears your clothing, that gives you international exposure and the best advertising you can get.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

'Brand-Dropping' is the term that the Kluger Agency coined to describe discreetly advertising by product mentioning in song, and we feel we can make this the way of the future without jeopardizing any artist's creative outlet or typical style.

One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.